Editorial Guidelines

Editorial space is free to Healthy Times advertisers. Word count maximums are determined by the ad size you have chosen. Please be cognizant of the fact that ad space is offered as a free bonus at our sole discretion and that we reserve the right to deny any article submission for any reason. While considering your article, please be aware that

Healthy Times edits articles but cannot write them for you. If you fail to meet any of these guidelines, your article may not be published. All edits are done on a deadline with the printer, so you may not be notified if your article is edited or not included.

What follows are some guidelines intended to help Healthy Times Newspaper advertisers write editorial that is well formed and credible. The purpose of articles in Healthy Times Newspaper is to educate readers and increase your credibility by establishing you as a local subject matter expert.

PLEASE DO NOT:
• Directly promote your specific business or service as this should be accomplished in your ad.
• Publish unverifiable stories. All claims made in articles need to be based on research or the personal experience of the writer. Case studies are a powerful way to educate and must be done in a way that doesn’t conflict with these guidelines. If we find claims or information that is questionable, it will be deleted or adjusted.
• Tell people what you can do for them if they become your customer or client.
• Attempt to use Healthy Times as a personal soapbox.
• Exceed the word count maximum for your ad size.

PLEASE DO:
• Educate. The primary focus of any Healthy Times article is to educate readers. Give credible information intended to expand their awareness and knowledge of a
particular aspect of wellness. Use your expertise to teach people about something potentially valuable to them. Focus on giving readers something that will benefit them just for having read your column.
• Be reader-centered and objective. Put yourself in your reader’s shoes and ask
yourself if what you are writing sounds objective. Are you mentioning all of the
options a reader has? Readers will appreciate openness, honesty and objectivity and trust you more.
• Be specific. The more detail you provide, the more useful the column will be.
Don’t hold back information. Give freely of your expertise.
• Be practical. Give readers practical knowledge that will allow them to take some
action to their benefit. Suggest specific things they can do to make improvements or where they might get more information on their own.
• Be original. Please don’t pull articles from the Internet to submit.

• Add a tagline to your article so people can contact you. If you do not write a tagline, we may write one on your behalf, which may or may not be what you intend and may or may not be accurate.

WORD LENGTH GUIDELINES:
Number of words depends on size:

Full pg ad: 850 words
3/4 pg ad: 850 words
1/2 pg ad : 850 words
1/3 pg ad: 700 words
1/4 pg ad: 600 words
1/8 pg ad: no article

If working in MS Word, word count can be found at the bottom of your open file window or under the Tools link at the top. Word Count should not be confused with Character Count.

SUBMITTAL GUIDELINES:
MS Word file email attachments or email text only.
No faxes, we will not re-type your article.
Graphics included in article may or may not be used as deemed by Publisher.

USE OF YOUR ARTICLE:
Healthy Times does not guarantee that your article will be published, although we make every effort to publish all articles received. Articles that do not meet the editorial guidelines in content or length WILL NOT be published. You may or may not be notified prior to printing if your article is not published.

Healthy Times reserves to the right to archive submitted articles on our website at www.healthytimesarticles.com. We may also publish your article in other editions of Healthy Times Newspaper. In all cases the author will receive credit.

EDITING:
Healthy Times may choose to edit articles for grammar, punctuation, word usage and general readability. We may make changes to submitted articles with or without advanced notice.

A FINAL NOTE:
Writing for Healthy Times is a way to give back something of value to the community. You need not worry about promoting yourselves in your writing. People will make the connection and contact you of their own accord if you provide open and honest information intended to help them.